SEO: Is search killing authenticity? Part II [Video]

I recently wrote about whether SEO was causing us to write only what we think people want to hear, rather than giving them what we in business sometimes call the “unique selling proposition”--the voice, the service, the offering that is uniquely yours.

Since then, I listened to a very interesting podcast from Wealth Nation, which led me to the following video response seeking more thoughts:

Thanks for reading!

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