As you probably know, I recently started a new job as Senior Vice President of Communications, Marketing and Advertising at the Greater Albuquerque Chamber of Commerce. The job has been a joy so far, both rewarding and challenging, not least because it has caused me to consider my own social media practices.

I’ve written a lot about making time for social media, both here and at Marcana.com, and taking on a new job that moves at supersonic speeds while simultaneously winding down work for CrossCut’s existing clients has given me a great reminder of what life looks like from the “other side.” I’ll be the first to admit that I haven’t done the best job of keeping up with my social media world in these first couple of weeks.

Some of that I’m sure will change as things settle and I clear some things off my plate. Some of it, though, is a change of focus. At CrossCut, doing lots of social media work for clients, I had more occasion to “duck into” my own social media life. I consciously cultivated that part of my life and learned as much as I could about it, knowing that the day would almost certainly come that I couldn’t be as active as I had been. The new job includes social media but also much more, and as a result, I can’t expect to maintain my previous volume (at least personally).

As time goes on, I will get back into the swing. I’ll find the corners of the day when I can dip in and communicate. I’ve already started eating my own dog food and following my own advice on pacing, scheduling, leveraging and so forth so that I won’t lose the valuable connections I’ve made through social media. I have been surprised at what a cultural change it is not to be online at the “watercooler” nearly 24-7. I’m amazed at the number of times each day I think about sharing piece of information or asking a question. I miss the back-and-forth.

Perhaps one of the lessons here is that we all have peaks and troughs in whatever we’re doing. We shift focus temporarily and return in time. It’s reassuring to be able to lean on the community and trust that one won’t be forgotten (at least not immediately). Thanks for bearing with me. I’m still watching the discussion and expect to be back to full strength soon.

You might also check out http://willreichard.com. I post a lot of casual thoughts (often pictures) there. Thank you again.

More from CrossCut

• Social Media New Mexico: Social Media Club
• Marcana.com | CrossCut Communications | Social media marketing blogs
• You can’t force social media: Tips for dealing with it

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